Artist Development

Why do so many music artists fail to get their band discovered?

ANSWER: There is not just one answer.

New Orleans Jazz & Heritage Foundation sponsored its fifth annual Sync Up Conference (An Entertainment Industry Networking Conference) during Jazz Fest weekend which is usually between the months of April and May.

There were panelists from the entertainment industry, including but not limited to, radio, recording industry, film/television, video game makers and etc., as well as participants. The Sync Up was entertaining as well as informative. One of the main topics addressed was Artist Development. SEE VIDEO LINK: http://youtu.be/pQYmR8Rw1gg

There was dialogue with others creating and presenting festivals, to give entertainers a sense of where festivals are going connecting them to the best music festivals on the planet.

"As a sponsor of the 2011 Sync Up Conference, Music & Creative Allies received significant, valuable exposure to leading music and entertainment industry professionals." - Greg Lucas, Director of Business Development, Music & Creative Allies

Owen Husney is a musician, artist manager, and concert promoter based in Minneapolis. He was Prince’s first manager, and the person who arranged the famous contract with Warner Brothers which allowed Prince nearly unprecedented creative control over his music. In the following video, he talks about today's lack of artist development by the record companies and the importance of a fan base. If bands want quality guidance from a label they need to have already proved themselves independently. SEE VIDEO LINK: Chttp://youtu.be/Z5CUHfGwjPo Mr. Husney, also addresses income solution for independent and major artists in the next video. SEE VIDEO LINK: http://youtu.be/mOtJcajJjd8

You might wonder, "Why is image so important?"

Taking the time to figure out who you are as an artist, and what kind of lasting impression you want for your fans visually, is just as important as the music you create and perform. Many artists spend very little time on their image which should be part of their overall “package.” If you want to be a successful artist, you need to look and act the part. If you expect the public to buy your records and merchandise, buy magazines you’re featured in, pay to see you perform and etc. You need to stand out, to look like a “star.” Be different. Create a unique image you will be known and remembered for.

Article written by: J. DuCre, Head writer